Grow your audience
Step 4 of Revenue Maxing: the raffle keyword, CSV import, and automatic capture — because campaign revenue scales with your list.
The math: why the list is the business
Campaign revenue is boring, defensible arithmetic:
audience × conversion × average ticket
A birthday note converts ~12%, a good full-list promo ~4–5%, a win-back ~2–3%. You can't control conversion much — but you fully control the audience. Every play below feeds the same guest book, and every guest hears from you at most once a week, so the list never burns out.
The raffle — your fastest free grower
Put the keyword where guests wait
“Text RAFFLE to (your number) to win a free lunch” — on the counter, on receipts, at the register, on the specials board. Casual conversations, turned into lasting relationships.
The agent does the rest
When a guest texts the keyword, the agent captures their name and email, enters them in the draw, and adds them to your guest book — every entrant is a future campaign recipient.
Draw a winner
Anytime, from the console: Skills → draw a winner. Announce it, give away a lunch, run it again next week. The prize costs you one meal; the list is forever.
Automatic capture (orders + POS)
- Every order is a contact — guests who order by phone, text, web, or kiosk land in the guest book automatically.
- POS sync — with Clover linked, your existing customer history (visits, spend, birthdays) enriches the book overnight. Birthdays power the highest-converting playbook there is.
Bring the contacts you already have
Console → Skills → Guestbook → CSV import. Export contacts from your old system (or a spreadsheet of regulars) and import name / email / phone. Existing entries are enriched, never duplicated.
Frequently asked questions
Does the raffle cost anything?
The mechanics are free — entrants' texts use your credit balance like any AI conversation. Your only real cost is the prize you choose to give away.
What does the agent collect from raffle entrants?
Name and email (so the winner can be notified) — captured conversationally by text and stored in your guest book, tenant-scoped and yours.
How do I pick a winner?
In the console: Skills → draw a winner. It picks randomly from entrants who haven't won before.
Can I import my old mailing list?
Yes — CSV import in Skills → Guestbook takes name/email/phone and merges with what's already there, no duplicates.
How often can I email my list?
HostBuddy paces sends so each guest hears from you at most about once a week — different guests get different stories (welcome, surplus special, win-back, birthday), so the list stays warm.